LOG IN REGISTER SUBSCRIBE
 
 
Trading As: UN Supply & UN Training
Australian Company Number: 109 146 205
Australian Business Number: 44 109 146  205
P.O Box: 549 St Ives NSW 2075 AUSTRALIA
Telephone: +61 424 497 636 ― +61 422 494 763
  Australian Agricultural Resources
  Group Pty Limited
 
 
 HOME  ABOUT US  ACTIVITIES  AGISTMENT  COMMODITIES  CONTACT US
 
 
In the spirit of reconciliation Australian Agricultural Resources Group Pty Ltd acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
 
 
MARKETING AUSTRALIA
 

General Marketing Strategies to Fuel Your Business Growth

Growing a business isn't easy. First, you need a viable idea.

From there;

  • you need to discover a profitable niche

  • define a target demographic and have something of value to sell them

 Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.

However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it's easy to see why most are ready to pull their hair out.

The truth is that what got you to this point in business is likely not going to get you to the next level. Most entrepreneurs are so busy working "in" their businesses that they fail to work "on" their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business's growth.

What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. No matter what marketing strategy you use, if you don't have an effective sales funnel and optimize your conversions, you'll just be throwing money away.

What are the best marketing strategies to use? 

Most businesses are faced with a conundrum. There's a clear need for increased visibility to drastically improve sales. But in order to get more visibility, businesses have to spend more money. When that well runs dry, what are you supposed to do?

There is no obvious and clear answer to that question that covers all situations. But there are things that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank. However, it all boils down to time. If you lack the money, you sure better have the time to put in the sweat equity.

Either way you slice it, as long as the fundamentals of a sound business are there and you're working tirelessly to build an authentic relationship with the consumer by sincerely trying to add value, then there are 10 go-to strategies you can use to market any business online. 

 

       
   

In Australia, we tailor our field sales to suit individual cutomer and channel needs, with purpose-built field sales teams satisfying the majority of major national retail chains, independent supermarkets and more than 3000 pharmacies. A similar selling and merchandising structure is adopted for the New Zealand market.

Achieving specialist recognition for the categories we operate in requires a significant marketing focus from McPherson’s.

A team of marketing specialists located in McPherson’s Sydney head office leads the way in strategy and new product development for Australia and overseas.

Localised marketing staff in each country is our key to ensuring that brand values and strategies are consistently achieved, while also having the ability to meet the specific local needs of both the consumer and customer.

       

       
   

We foster relationships with select customers who share our partnership spirit, our desire to exceed industry standards and who trust in our passionate ability to deliver exceptional products and shared success via integrated innovation at every step of the joint venture journey.

       

       
   

Apetite Foods is an Australian privately owned natural pet food manufacturer specializing in a range of formulated lactose free pet milk products and healthy pet treats that are 100% all natural, dried and are mainly made from beef, pork, lamb and kangaroo products.

 

       
   

In 1852, an enthusiastic young pharmacist named Joseph Bosisto began championing the medicinal properties of Australia’s native eucalypts.

He opened his first ‘still’ in Dandenong Creek Victoria to bottle this magic golden oil, advertising its remarkable powers for everything from coughs to indigestion.

 

       
   

Chef and product creator, Chris Doutre, arrived in Australia in 1980, bringing his impressive knowledge, talent and long association with North Indian cuisine. He soon established a popular restaurant in Brisbane which he owned and operated for many years.

 

       
   

Based in Melbourne, Australia, Allsep’s Pty. Ltd. is an Australian company that has been manufacturing quality confectionery for the grocery, route and contract packing trade for more than 80 years. The company business has spanned five generations.

 

 
 

Trifon Estate is an Australian family owned, single estate vineyard located in Wahring in the Goulburn Valley, Central Victoria, 150km north of Melbourne. A region that has been producing high-quality wines since 1860.

 

 
   

Home of the Yarra Valley’s favourite preserves for over 20 years, Yarra Valley Gourmet Foods brings together the freshest Australian local produce to manufacture an inspired and beautifully packaged collection of gourmet salad dressings, jams, jellies, mustards, cordials, chutney/relishes, mayonnaise, and sauces. Made from the finest, pure ingredients, our all-natural range is handmade in small batches to retain all the flavour and goodness you’d expect of a gourmet product made with love. Put simply, it’s simple food, with extraordinary flavour, from the heart of the Yarra Valley.

 

 
   

With four generations in family business, Robern has over a century's experience in dried fruit processing. In fact it would be fair to say nobody knows fruit processing like Robern, it’s a skill and art form that has been handed down from generation to generation, honed and perfected! Thus it’s no surprise that Robern is synonymous with quality! We don’t cut corners and work tirelessly to ensure we source the finest, high quality fruit from Australia and around the world. Today, under the Robern brand, we strive to produce and market high quality fruit based products comprising of our popular Delightfuls range - featuring our Apricot Coconut Balls and Apricot Indulgence - proudly enjoyed across Australia.

 

 
   

Beverages Plus is an Australian beverage distribution business specialising in WILD ONE beverage range, serving customers throughout the Sydney, Sutherland Shire, Illawarra, Shoalhaven and Southern Highlands regions of New South Wales. Cafes, clubs, bars and pubs – restaurants, schools and fundraising groups – personal shoppers, too – all have grown to know and trust Beverages Plus for premium brands, quality products and reliable services.

 

 
    Fyna Foods was founded by Arthur & Marjorie Campbell in the 1940s; with Marjorie credited as the creator of the name “Fyna”- as a play on the word “Finer”. The business was initially a jam making venture run by Marjorie in the family’s back yard. Eventually the business outgrew the back yard and moved into premises at 234 Church Street, Richmond before moving to 40 Yarra Street, Abbotsford. It wasn’t long before expansion saw the business move again to 52a Lyndhurst Street, Richmond and later 284 St George’s Road, North Fitzroy in 1980 before moving into our current purpose built home at 70-74 Star Crescent, Hallam in the South East of Melbourne in 2000.
 

 
   

From our original bite size choc chip cookies to our new plant-powered cookie dough, our journey has been full of baking adventures, good food and great people. “I think I’ve just purchased a bankrupt cookie business…” It was 2004 and taking on a business was the last thing on my mind. Busy managing my legal practice from our small home office and distracted with a breastfeeding baby I nodded and replied, “That’s nice, darling.”

 

 
   

We could tell you that when Sarah and Emmet Condon started Remedy in their kitchen they had no idea what lay ahead. But we’d be lying. They had an inkling. They’d been making kombucha for a while. Their kids were into it. Their mates were hooked. Family members were dropping by more often for a taste.

So, they took a chance. Some might call it a massive risk. They had a young family. No jobs to fall back on. Some savings, a couple of credit cards. Entrepreneurial know-how, but no experience in the food and drinks world. What they did have was big aspirations and a simple belief. Oh and – perhaps most importantly – a tasty kombucha brew and a whole lotta guts.

They wanted to do something good. Shake things up. Make it right. They knew that healthy could also be tasty and easy. They believed we all deserve to know that too. While they’ve moved on from the kitchen bench, Remedy is still made the old-school way: in small batches, long-aged brewed for 30 days.

 

 
   

We are passionate about creating and producing exciting and delicious chocolate with only natural and healthy ingredients.

Our chocolate centres around sugar-free and low-carb ranges and is suitable for nearly all diets whilst maintaining a strong focus on preserving the rich and flavoursome tastes of chocolate we all love.

 

 
   

Our journey started with a simple love of flavour and family, in Arthur Shoppee's backyard in the 1960's. Today, that same love makes us Australia's leading duck producer.

Luv-a-Duck is a family owned Australian business that employs people nationally in a variety of roles that assists in the operation of our fully vertically integrated agribusiness. To find out what jobs are available, go to seek.com.au and type in “Luv-a-Duck” under Enter Keyword.

 

       
   

Chocolate Grove purchased Jardine Confectionery in 2006 which gave us a second lower priced brand of boxed chocolate macadamias to offer customers. By 2008 our export sales were increasing rapidly but the global financial crisis in late 2008 saw the end of that cycle. Exports almost disappeared and the overall effect of the GFC was that sales across the board fell by more than 50%. This meant taking on board some cost reduction measures and concentrating on increasing sales within Australia. Our strategy was to increase the product range to over fifty lines and to offer contract manufacturing. We now supply a wide range of industries including the recent addition of health products in chocolate.

 

 
   

Our beer is made from pure mountain water, blended with the finest selection of malt, hops and yeast to produce beers of exceptional taste and quality.  The malted grains are made into an infusion, boiled up with hops, and fermented. Some beers are fermented quickly and mature in a matter of weeks (ales, wheat beers and stouts) whilst others have weeks of fermentation and several months maturation.

We chose to take on the old butter factory site in Mirboo North, Gippsland for good reason – its abundant supply of natural water – purity and mineral balance of the water is an essential key to making great beer and that is just what this beautiful part of the world offers us.

 

 
   

Established in 1991 Kookas Country Cookies started operation in the small Country town of Donald in Victoria, supplying biscuits to the town of Donald and surrounding districts. Kookas Country Cookies have prided themselves on producing a home style biscuit range, of high quality with a handmade country appeal. From humble beginnings and a staff of 5 Kookas Country Cookies have weathered the elements of the business world and continue to grow with a staff of 25 (keeping country people employed). Kookas Country Cookies are now in their 29th year of production and are proud to say millions of Australians have grown up enjoying our biccies with their cuppa.

 

 
    Our Zinc Sticks and Sunscreens are 100% Australian made and have been tested to meet the harsh conditions of our sun, snow, wind and waters. Zinc oxide is a natural sun blocker that stays on your skin for hours when in the water and is a prominent ingredient in our range. It won't burn your eyes and is great for people with sensitive skin conditions.

Proud to say our suncare range is also nano-particle free and not tested on animals!

       

       
   
Used by Tradies, retirees, office workers and elite Athletes alike, Recover8 has demonstrated an ability to improve general health and well being along with helping you achieve your personal best. Read how RecoveR8 helped our customers below
 

 
To discuss your marketing needs or enquire about our range please complete the form below:
 
Name:
Address:
State:
Phone:
E mail:
PLEASE SELECT A SUBJECT

Please add any additional information you think may necessary

 

Please press the submit button once only

 
 
Copyright © and Trademark ™ Australian Agricultural Resources Group Pty Ltd Australian Company Number: 109 146 205
All rights reserved. Revised: June 12, 2021 .